About us

About us

In a world where cable theft has become a rampant issue, particularly in South Africa, CableDNA emerges as a beacon of hope and innovation. Our story begins with a commitment to protect vital infrastructure and restore safety to communities plagued by the devastating impacts of cable theft. With our revolutionary technology, we are not just addressing a problem; we are reshaping the future of cable security.

Our Story

Founded in response to an alarming increase in cable theft—nearly 200 incidents per day—CableDNA was established by a team of passionate innovators determined to combat this crisis. Recognizing that traditional methods of cable protection were failing, we set out to create a solution that would not only deter thieves but also provide law enforcement with the tools they need to prove ownership and prosecute offenders effectively.

At the heart of CableDNA's innovation is our patented technology that infuses electrical cables with a unique fluid containing microscopic identifiers. This groundbreaking approach ensures that even if cables are stripped or burned, their identity remains intact, making them virtually impossible to sell on the black market. Our solution addresses the critical challenge of proving ownership—a major hurdle in prosecuting cable theft cases—by allowing law enforcement to track cables using GPS coordinates and specific ownership details.

Key Turning Points

Innovative Breakthrough: Our journey began with extensive research and development, leading to the creation of a world-first cable identification method. This breakthrough not only protects cables but also significantly extends their lifespan by repairing insulation damage caused by aging.

Community Impact

As we rolled out our technology, we witnessed immediate positive effects on local communities. By reducing cable theft, we have helped restore essential services and improve safety, contributing to a more stable environment for residents and businesses alike.

Recognition and Partnerships

Our innovative approach has garnered attention from industry leaders and government officials alike. We have formed strategic partnerships with utility companies and law enforcement agencies, further solidifying our role as a leader in cable security solutions.

Our Impact

CableDNA is committed to making a tangible difference in the fight against cable theft. Every year, South Africa suffers an estimated R10 billion loss due to cable theft, impacting productivity and safety. Our solution not only aims to curb these losses but also enhances the longevity of electrical infrastructure, ultimately benefiting communities across the nation.

By empowering law enforcement with effective tools for prosecution and creating a deterrent for thieves, we are transforming how society views cable security. Our mission is clear: to make it too risky for criminals to steal or sell cables treated with CableDNA technology.

Looking Ahead

As we move forward, CableDNA remains dedicated to innovation and community engagement. We are exploring new applications for our technology beyond cables, aiming to expand our impact across various sectors that face similar challenges with theft and vandalism.

Our vision is to become the global standard for cable protection solutions—setting benchmarks for safety and security while fostering trust within communities. We invite stakeholders from all sectors—utilities, law enforcement, and local governments—to join us in this mission as we work together to create safer environments for all.

CableDNA is not just about technology; it’s about transforming lives and communities through innovative solutions. Our story is one of resilience, creativity, and commitment to making a lasting impact against the backdrop of an ongoing crisis. We invite you to be part of this journey as we redefine cable security for a safer tomorrow. This narrative effectively encapsulates CableDNA's mission, innovations, and community impact while engaging potential partners and stakeholders through a compelling story that highlights the brand's values and vision for the future.